Bon Voyage!

I will arrive at the subject of this week’s blog after explaining that I am often asked, “how did you get in the live event production business?” Without the benefit of limitless time, the short answer is, I love to travel...or at least I used to. One little known fact about my background is that I am the former owner of what at the time was the sixteenth oldest travel agency in the United States. This was a time when well-seasoned and highly experienced travel agents were in demand and the total facelessness of the current virtual travel agency was years in the future. Thank goodness I sold out before the fall.

All that said, my love for travelling led to like minded people which led to live event production in some of the most beautiful locations on the planet. After graduating from college, I continued my academic pursuits in earning the highest degree available at the time for professional travel agents and I became a Certified Travel Counselor. Where this is headed is, my love for travel and specifically cruising, is leading to an upcoming adventure on Norwegian Cruise Line’s Epic. Although you might think this is all about fun, and you’d be 80% correct, the reason we chose this cruise line and ship is because of their industry-wide commitment to live on-board entertainment. It looks like the sailing we chose is no exception.

The two groups onboard that I’m specifically looking forward to are The Blue Man Group and Cirque Dreams by Neil Goldberg. I’ve enjoyed The Blue Man Group for what seems like ages and have attended their UniversalStudios Florida show on several occasions. We’re looking forward to catching their act on the ship on night two of the seven nighter. To add to the excitement is the at-sea adaptation of the “part circus and part Moulin Rouge” circus style (sans animals of course) performances of Cirque Dreams. These are the two featured acts along with dozens more featuring everything from live calypso music by the numerous outdoor pools to the romantic ambience of a live piano set in the background of evening cocktails and the full moon at sea with the one you love.  We are really looking forward to witnessing some great entertainment while relaxing aboard one the newest of the NCL fleet.

I will follow-up with a post with our thoughts on the entertainment and the cruise experience...until then, go out and enjoy some live entertainment.

Bon Voyage!

The Florida Film Festival

As springtime rapidly approaches I thought it would be a great time to move away from the academic subjects of past and focus back on the live event scene here in the new and improved entertainment capital of the world. Because of its popularity and stature in the film entertainment industry I wanted to mention the Florida Film Festival as the topic of this update. This is the 22^nd anniversary of the festival and according to a recent article published by scriptmag.com, a division of the Writer’s Store, author Jeanne Bowerman ranks the Florida Film Festival in the Top 50 Film Festivalsworld-wide. Not bad for being based at the very trendy Enzian Theater in Maitland, Florida.

Sponsored by Full Sail University and others, the promotions are extensive throughout the region and the US. Roughly 170 films have been selected for this year’s festival and will be presented beginning April 5^th and continuing through April 14^th. As in years past, The Enzian has partnered with The Regal Cinema’s located in Winter Park Village to help present all the submissions. As with many film festivals the celebrations abound surrounding this event beginning with a huge Opening Night Party on Friday, April 5^th from 8p until 2a at the Enzian’s Eden Bar. The public is invited and tickets are still available for $100 per person.

The opportunity to be a part of the festival is available in the form of volunteering for the myriad of events that surround the event. From aspiring film students to entertainment entrepreneurs, the 400+ volunteer list for the main and ancillary events is big and there’s a need for those willing to put in some hard work for a great event.  Although at this posting we are a couple weeks past the application deadline for this year, you may want to follow-up to see if any positions are still available.

More on Business Planning

Recently, I was asked to assist a local company with cost estimates for an upcoming company wide special event and while doing some quick research I ran adrift of my mission. As is sometimes typical with my digging for facts, I ran across an excellent article and now, one of my newly bookmarked websites. I wanted to take a few minutes and share a great new resource with you.

What drew me to the article in the first place was that it is based in the published by a company named Smarta.com and is based in the United Kingdom. Here’s how their website describes their services;  “Smarta is the ultimate advice and networking resource for anyone starting and running a small business. Smarta provides independent, entrepreneur-led support and is backed by some of the UK's top entrepreneurs.” This is only the tip of the iceberg! What started with a quick scan of the article, “Why you need a business plan”, ended several hours later with a whole new respect for the team that developed this wealth of information. In the interest of full disclosure, Smarta.com's site is published in association with Natwest, a major UK based bank. 

According to a recent article published by printed.com, “This year, the Smarta 100 winners will be decided by an all-star line-up of judges comprising some of the UK’s leading entrepreneurs including Theo Paphitis from Ryman and star of Dragons’ Den; Rowan Gormley, founder of Naked Wines and winner of the Smarta 100 in 2011; Mike Soutar, founder of Shortlist and Stylist magazines; Thea Green MBE, founder of Nails Inc; and several other big hitters”. This is a very impressive line-up regardless of what country your business is based. 

Briefly stated, Smarta.com is a one stop, complete step-by-step guide to writing your own business plan. Smarta.com contains an extensive resource database and includes templates for both the text and financial portions of your business plan. This is a great resource to use when developing your plan for the first time, or updating one already in use. To enhance the motivation to create a successful business plan and therefore, a better chance at a success business, Smarta.com offers an annual ten thousand British Pound grand prize to the “most exciting and disruptive small businessesin the UK”. 

After a couple of hours of browsing through the easily navigated site, I had to think about business planning from an international standpoint after all, Smarta.com is based in the UK, not the US. I continue to be impressed to see that the concept of and the desire for formal business planning are universal. Being “just a kid with a dream” is only a start. Being “just a kid with a dream and a plan” is a better road to success.

Business Planning is Important

The importance of formal business planning cannot be over emphasized in today’s business environment. It’s usually after several failures or near failures that entrepreneurs discover the importance of having a formal business plan. Recently I had the opportunity to do some research on business planning and came upon some great resources that will help business owners with developing a formal business plan.

One of the first resources I discovered was an article written by Terry Berry and published at entrepreneur.com. Berry discusses in detail the 15 Reasons You Need a Business Plan. This article alone should convince every business owner to seriously consider the time and investment involved in preparing a formal plan. Berry is the president of Palo Alto Software Inc., based in Eugene, Ore., which produces business planning software. He is also the author of 3Weeks to Startup and ThePlan-As-You-Go Business Plan, published by Entrepreneur Press. In addition to this resource, entrepreneur.com has numerous resources including business plan templates to help business owners get started. All of these resources are free of charge.

Another great resource to get started with the planning process is the Small Business Administration (SBA). The SBA produces training courses and videos on numerous topics to assist entrepreneurs in being successful with their businesses. One such resource is a thirty-eight slide, narrated, self-paced, course titled, Howto Write a Business Plan that takes business owners from research and composition to editing and presentation of a individualized business plan. Similar to the vast resources available at entrepreneur.com, all of the reference and resource material on the SBA.gov website is free.

In a recent article, 10Top Reasons Why First-Time Entrepreneurs Fail by Martin Zwilling from Young Entrepreneur and published at entrepreneur.com, “statistics also suggest that the failure rate for new startups within the first five years is as high as 50 percent”. Of the top ten reasons Zwilling points out that the number one reason new startups fail is, “No written plan”.

Whenever you consider starting a new business or managing an existing one, the first step in a successful business journey is writing a business plan.

Orlando events at another best-kept secret – Mead Gardens, Winter Park

I’ve shared numerous venues in and around Central Florida that are some of the best kept secrets when looking to book unique locations for special events. Although some of my recommendations fall within the mega-production venues that can simply be found in first four pages of any Orlando events web search. Here’s another one of those locations that you may not have heard too much about, Mead Gardens, Winter Park.

Located a very short distance west of downtown Winter Park, nested within some of the most beautiful Oak hammocks in Central Florida, is a city owned and maintained botanical wonderland known as Mead Gardens. Named after the internationally known horticulturalist, Theodore Mead the garden was founded in the early 1940s. This is the perfect location to produce some of the most memorable events in the Central Florida area. For those with GPS capability, the physical address is 1500 South Denning Drive, Winter Park, FL 32789. The park is open to the public 365 days a year from dawn to dusk with plenty of free parking.

The garden is very versatile when thinking about producing events. Comprised of three separate facilities, the first venue can accommodate as many as 300 guests in the outdoor Ampitheater. In addition to the Ampitheater, there is an indoor, 3,000 sf. Winter Park Garden House that is also available for events. This facility is equipped with a full kitchen, including full size ovens, micro-waves, and 

-->refrigerator/freezers for catering almost any event. The Garden House can accommodate up to 175 guests. Also on-site is a covered picnic area that is ideal for children’s parties and family reunions.

In addition to the on-site venues, immediately adjacent to the gardens is a fourth venue that can be contracted for events. The Florida Federation of Garden Club’s facility is perfect for weddings, receptions, banquets, and any public or private functions. Contact and booking information is available on Mead Garden’s website. If you’d like to check out an upcoming event at the gardens, take a look at, "The Great Duck Derby". This event features a series of rubber duck races and a ton of free family activities on Saturday, February 23, 2013, from 10 am to 2 pm. The World Famous Peabody Hotel Ducks, which are an Orlando event by themselves, begin the festivities with a march to the Amphitheater at 10:00 am.

Now, get out there and enjoy some great Orlando events!

Firestone Live – A great venue to produce and see a live show

Image courtesy of Firestone Live

 

Now I know I’m really going to date myself, but I actually remember when Firestone Live was a Firestone tire dealership, hence the name Firestone Live. Firestone Live is located just north of Colonial Drive on Orange Avenue and offers several great options including ample free parking throughout the area. There are five distinctive areas not including an impressive entryway for promoters and guests to enjoy. In addition to the main room, there are four other vignettes that accent the main room. They include: The Upstairs Loft, The Den, The Patio, and of course for promoters and talent there’s The Green Room.

Similar to the large venues located at the theme parks, Firestone Live is fully equipped with all the audio, lighting, and video equipment needed for most touring acts. In addition to the plug and play convenience, Firestone Live has a full liquor license and can cater any menu from numerous eateries in the immediate area. Totally unlike the mega-venues located at the parks, Firestone Live offers a much more personal touch when doing business with promoters and guests. The entire staff is well-trained and very attentive to the needs of artists and promoters. This personal attention makes doing business with Firestone Live a pleasure. Here’s a quick look at Firestone Live’s January schedule.

Within a short distance north of Firestone Live is another one of Orlando’s best dining and entertainment areas, Ivanhoe Village. Bordered by several of Orlando’s most beautiful lakes, Ivanhoe Village has several great restaurants including Gargi’s Lakeside Italian Ristorante located directly on the banks of Lake Ivanhoe. If great Greek food is what you’re looking for you must try The Greek Corner located directly across the street from the lake. Both restaurants offer great food and the sunsets from their outdoor patios are nothing short of spectacular.

Image courtesy of Posh Orlando Venues

I hope you’ll take the time to check out some of the great entertainment opportunities Orlando has to offer. Now, go out and enjoy some live entertainment.